Anyone who knows me well will tell you I'm a total chick when it comes to clothes. Seriously, there ought to be a 12 step program for dudes who love to shop for clothes(shall I be the founding member?)
Today, I was perusing the selection at one of my favorite stores, Jos A Bank's Men's Clothier. When I was paying for my new shirts, the cashier said, "Are you in our corporate plan?"
I was not, so I asked what a corporate plan entails. She said, "Well, I'm about to make your life easier! You get a free membership that entitles you to 20% off any regularly priced purchases, and sometimes an additional 25% off sale items!" Cha ching!
After we'd done the paperwork that makes me an official card carrying member of the JA Bank's corporate program, she gave me a little insight into their marketing plan: "We used to be real picky with who we gave the corporate membership to, but then we found that those with corporate memberships buy more stuff!"
Bank's gets it. If you give, you get back more than you give. It's not rocket science, it's not some corporate marketing scheme, it's just the way the world works. The Bible says it with the whole "sow plentifully, reap plentifully", the Hindu notion of karma isn't much different, and we all know the law of reciprocation. Give and you will receive... and I'm happy to plug Bank's for making me a new corporate member and pimping me out for my fall speaking schedule!
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